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Canadian Tourism Commission

Toronto Transit Commission in support of World Youth Day

Allocation from the reserve

FY 2002-03

$1.25M

Description

The CTC paid $2.5M in 2002 to the Toronto Transit Commission ($1.25M from its own reference levels and $1.25M from the Unity Reserve) for a marketing campaign during the World Youth Day 2002 (WYD).
The marketing campaign consisted of publication of the CTC logo and website link on the Toronto Transit Commission WDY commemorative transit pass, publication of a brochure, a series of posters and a three full-page CTC advertisement in the Metro Today newspaper.

Public Accounts References

Vote 45, Program Expenditures, 2002-03
Printed in Supplementary Estimates A 2002-03, under CTC's operating expenditure Vote 45 as a contribution to World Youth Day 2002.
The CTC is a federal crown corporation and does not have program terms and conditions. Expenditures are made out of the CTC operating budget ($86,296,00).